Virtual reality headset technologies are advancing fast and applied in an increasing number of areas. While many people associate VR with consumer entertainment, there is a growing need for companies to showcase their products or services with VR. This corporate use of VR presents an opportunity for companies developing VR technologies. Neo 3 Pro Eye is a VR headset made by the company Pico Interactive. The device has 4k resolution in graphics and spatial stereo speakers to enable an experience similar to surround sound. An important feature of Neo 3 Pro Eye is the integrated eye tracking for enhanced mechanics and data gathering. When using this device to showcase products, companies can collect data on where consumers look and how consumers interact with the products. This capability allows businesses to gain important insights into customer behavior.
Another corporate application of VR is professional training. With eye-tracking, Neo 3 Pro Eye may collect data on trainees’ attention and performance, which helps design more efficient and effective training.
Link: Product Webpage
Contact: Webpage
Location: California, US
Summary
Purpose
To know where customers look on a product
Idea
Use VR to showcase the product and employ eye-tracking
Further Possibilities
1. Use eye-tracking for online education to collect data and improve the education materials
2. Use eye-tracking on cars to detect distracted driving
3. Use eye-tracking in movie theaters to collect data and improve moviemaking
4. Use AI and eye-tracking data to simulate human visual spatial attention
5. Build eye-tracking based operating systems
Questions
1. What might be all the ways to monitor a person’s attention?
2. What might be all the uses of the data on visual attention?
3. How might we use eye-tracking in education?
